About Us

Thank you so much for visiting Woodward!

Woodward is designed by myself Emma and made in New Zealand by an amazing group of people that i have know for many years.

I decided to launch Woodward when I was pregnant with my second child Harry.  I had struggled to find styles that the catered for my varied lifestyle and knew that other women felt the same way.

The range needed to let me express my personal style, be made from beautiful fabrics, support the local industry, modern yet timeless and keep up with the juggle of being - Mother, Wife and work with a little bit of party thrown in. (Wow thats alot of bases to cover!)

Woodward pieces make me feel confident that I can run a busy life without having to stress about my wardrobe. Its great to put something on and feel really good about yourself! I love that I can wear pieces pared down or add really wild accessories if I feel like it.

I hope that my designs become your go to styles, whether you are juggling any or all of the following - work, kids, travel and everything else modern women do! I hope they make you feel confident and add abit of joy to getting dressed.

If you would like to know more send me an email, and I would love to see pics of you in Woodward, just tag me on our social media or send to info@emmaford.co.nz

 Emma xx