About Us

 Thank you so much for visiting Woodward!

Woodward is designed by myself Emma and made in Auckland.

A little bit about me - I have been in the fashion industry for 20 years, I studied at the Design and Arts College in Christchurch.  I then moved to Auckland and started creating custom made swimwear.  I still run a swimwear brand Emma Ford, As well as designing I have worked managing some of Auckland's best boutiques, this is where I found my love for sales and styling.

I decided to launch Woodward when I was pregnant with my second child Harry.  I had struggled to find styles that the catered for my varied lifestyle and knew that other women felt the same way.

The range needed to let me express my personal style, be made from beautiful fabrics, support the local industry, modern yet timeless and keep up with the juggle of being - Mother, Wife and work with a little bit of party thrown in. 

Woodward pieces make me feel confident that I can run a busy life without having to stress about my wardrobe. Its great to put something on and feel really good about yourself! I love that I can wear pieces pared down or add really wild accessories if I feel like it.

I hope that my designs become your go to styles, whether your are juggling work, kids, travel and everything else modern women do! I hope they make you feel confident and give you that excitement fashion can give.

If you would like to know more send me an email, and I would love to see pics of you in Woodward, just tag me on our social media or send to info@emmaford.co.nz

 Emma xx